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Why Technology Won?t Kill These Weight Management Companies

Technological advances mean that you don't have to be constrained by time and venue. While sports clubs will never internet be as convenient as training at home (because of traveling), Town Sports, the largest sports club operator in the Northeastern U.S., wants to ease the pain of traveling for its customers. Town Sports calls this the "where you live, where you work" concept, where its sports clubs are clustered within its area of operations. As a result, its members are more likely to find Town Sports clubs near both their homes and offices. Town Sports' strategy works well. The data shows that its members Max Workouts free visit 1.4 clubs per month on average, which suggests that members like the idea of exercising where and when it's convenient for them.
Source: http://www.fool.com/investing/general/2014/02/01/why-technology-wont-kill-these-weight-management-c.aspx

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